Adidas asks US to bar Black Lives Matter from using three stripes in trademark

The sportswear company claims the BLM Global Network Foundation’s yellow-stripe design would be confused with its three-stripe logo

Sneaker giant Adidas AG has asked the US trademark office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.

Adidas told the office in a Monday filing that Black Lives Matter Global Network Foundation Inc’s yellow-stripe design would create confusion with its own famous three-stripe mark. It sought to block the group’s application to use the design on goods that the German sportswear maker also sells, such as shirts, hats and bags.