Advertising watchdog cracks down on misleading health and beauty claims

ASA has seen rise in complaints about ads that mislead customers about benefits of treatments like Botox

The advertising watchdog is banning growing numbers of advertisements which exaggerate the benefits of health and beauty treatments such as Botox, lip fillers and diet aids.

The Advertising Standards Authority’s (ASA) action is part of a crackdown against beauty clinics and manufacturers of aesthetic products over how they promote themselves.