Adverts for ‘cruel’ elephant rides still rising despite new UK law, says charity

MPs passed legislation a year ago to ban advertising of unethical animal tourism – but it has not yet come into force

Growing numbers of travel companies are promoting holidays involving animal attractions through adverts that should be illegal in the UK under new legislation, campaigners say.

MPs passed a law more than a year ago that gave ministers the power to ban tourism adverts that offer animal attractions, including elephant rides, but it has not yet come into force.