Amazon duped millions into enrolling in Prime, US regulator says in lawsuit

Federal Trade Commission alleges Bezos firm used ‘manipulative and deceptive user-interface designs to trick consumers’

The US Federal Trade Commission has sued Amazon for what it called a years-long effort to enroll consumers without consent into its paid subscription program, Amazon Prime, and making it hard for them to cancel.

The FTC, the US agency charged with consumer protection, filed a federal lawsuit in Seattle, where Amazon is headquartered, alleging that the tech behemoth “ knowingly duped millions of consumers into unknowingly enrolling in Amazon Prime”.