Anglian Water ad banned by regulator over pollution record

ASA pulls advert making positive environmental claims because it omitted firm’s history of sewage spills

An ad campaign by Anglian Water extolling how it cleans water by creating wildlife-friendly wetlands has been banned for not telling consumers about its history of releasing sewage into the environment.

The ban on the TV and video-on-demand ad, which claims “everything we do today is for tomorrow”, comes less than a month after water companies in England apologised for repeated sewage spills and pledged to invest £10bn this decade in an attempt to quell public anger over pollution in seas and rivers.