ASA pulls advert making positive environmental claims because it omitted firm’s history of sewage spills
An ad campaign by Anglian Water extolling how it cleans water by creating wildlife-friendly wetlands has been banned for not telling consumers about its history of releasing sewage into the environment.
The ban on the TV and video-on-demand ad, which claims “everything we do today is for tomorrow”, comes less than a month after water companies in England apologised for repeated sewage spills and pledged to invest £10bn this decade in an attempt to quell public anger over pollution in seas and rivers.
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