Anya Hindmarch teams up with Co-op and Asda in reusable bag campaign

Designer’s tie-up is latest stage of plan to put fully recyclable plastic bags into every supermarket

She first made reusable shopping bags chic 16 years ago, now Anya Hindmarch is teaming up with the Co-op and Asda in the latest step of a plan to put fully recyclable plastic bags into every supermarket.

Asda will begin stocking the bag – putting its bright green spin on the large tote which features a smiley face and stripy straps – in 300 stores from the end of February and the Co-op’s turquoise version will appear next month.