Australians able to opt out of targeted ads and erase their data under proposed privacy reforms

Individual rights could be modelled on the EU’s general data protection regulation or GDPR, a review by the attorney general’s department says

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Australians would gain greater control of their personal information, including the ability to opt out of targeted ads, erase their data and sue for serious breaches of privacy, under a proposal to the Albanese government.

On Thursday the attorney general, Mark Dreyfus, will release a review conducted by his department into modernisation of the Privacy Act which calls to expand its remit to small businesses and add new safeguards for use of data by political parties.

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