Belgium crushes 2,000 cans of Miller High Life over ‘champagne of beers’ slogan

Comité Champagne asks for destruction of shipment on grounds Miller High Life’s motto infringes champagne’s protected origin

The guardians of champagne will let no one take the name of the bubbly beverage in vain, not even a US beer behemoth.

For years, Miller High Life has used the “Champagne of Beers” slogan. This week, it became clear that for some the name has became impossible to swallow.