Bud Light loses top US beer spot after promotion with transgender influencer

Sales dropped by almost 25% on last year after brand featured Dylan Mulvaney in social media

Anheuser-Busch InBev’s Bud Light has lost its top spot in the US beer market to Constellation Brands’ Modelo Especial, after a backlash from conservatives over a social media promotion with the transgender influencer Dylan Mulvaney.

Sales of Bud Light and Budweiser dropped 24.6% and 9.2%, respectively, for the four weeks ended 3 June from a year earlier, while Modelo Especial sales rose 10.2%, according to the consulting company Bump Williams, which sources data from NielsenIQ.