Burberry issues profit warning as Christmas shoppers shun pricey trenchcoats

British brand affected by continued ‘slowdown in luxury demand’ during cost of living crisis

Burberry has warned that annual profits will be sharply lower than previously expected after consumers left its expensive trenchcoats, bags and scarves off their Christmas shopping lists.

The luxury British brand said trading had been affected by a continued “slowdown in luxury demand” after rises in the cost of living and increases to interest rates globally.