California’s $395 pineapple highlights spike in luxury fruit market

The Rubyglow pineapple was created in Costa Rica after 16 years of research and only a few thousand are produced each year

A limited-edition pineapple priced at $395 – a cost many would find exorbitant – is being sold at a southern California produce store as the bustling specialty fruit market expands.

While the average family may not be able to spring for the costly fruit, the expensive pineapple is a visible reminder of the demand among wealthy customers for luxurious produce.