Car companies spending up on ads for SUVs despite Australia’s new fuel efficiency standards

Advertising expenditure on the large, highly polluting vehicles leapt by 29% between 2022 and 2023

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Carmakers continue to aggressively market SUVs and 4x4s to Australians even as the government rolls out new fuel efficiency standards.

Advertising expenditure on the large, highly polluting vehicles leapt by 29% between 2022 and 2023 – and 59% since 2010 – undermining the environmental benefits of rising electric car use and countering new vehicle efficiency standards, according to climate advocacy group Comms Declare.

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