Cat-astrophe? Whiskas pet food criticised over shrinking servings

Once staple cat food brand caught in shrinkflation storm as owners say new pouches and recipe leaves pets hungry

The mercurial nature of cats means owners spend a lot of time trying to understand “cat speak”. However, the chances that loud miaowing is about food have increased after Whiskas not only slashed the size of its cat food pouches but changed the recipe .

The price of Whiskas has risen sharply in the past year and pet owners have taken to the brand’s Facebook page to vent their outrage over the smaller packets, which are 85g rather than 100g, but cost the same. Others complain their cat does not like the “new taste” and, in extreme cases, that it disagrees with them.