Chinese social media users turn to Korean American action star for help

Growing number of people using Ma Dong-seok’s image as online avatar to get better response from customer service agents

Chinese social media users are turning to a Korean American action star for help in their daily lives, with a growing trend of swapping out their online avatar for Ma Dong-seok’s photo to get better responses from landlords and customer service agents.

In recent weeks a growing number of Chinese people have changed their profile photos to shots of Ma, who also goes by the name Don Lee and has starred in horror-action film Train to Busan and Marvel’s The Eternals, saying “it makes life easier”.