Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories’ targets

Analysis shows content is aimed at working-class over-50s, and plays on fears of crime, stirs anger and pushes conspiracy theories

Are you a cleaner or builder who likes Primark, the pub or reality TV – but doesn’t care about the environment? If yes, the Conservative party wants your vote.

These are some of the interest categories used by the campaign team for the Tories’ candidate for London mayor, Susan Hall, to target audiences on social media.