Cosmetics, Vol. 10, Pages 78: Use of Cosmetic Creams and Perception of Natural and Eco-Friendly Products by Women: The Role of Sociodemographic Factors

Cosmetics, Vol. 10, Pages 78: Use of Cosmetic Creams and Perception of Natural and Eco-Friendly Products by Women: The Role of Sociodemographic Factors

Cosmetics doi: 10.3390/cosmetics10030078

Authors: Marina Leite Mitterer-Daltoé Vaniele B. Martins Cristiane R. B. Parabocz Mário A. A. da Cunha

The present work seeks to understand the use of cosmetic creams and the perception of natural and eco-friendly products by women and to explore the impacts of their personal characteristics. The study was designed using two approaches: (i) an investigation into the role of personal characteristics on the frequency of use and amount spent on cosmetic creams; and (ii) an understanding of the perception of natural and eco-friendly cosmetic creams by the use of check-all-that-apply (CATA) questions. Results showed that scholarity has a strong influence on the use of cosmetic creams; women with a postgraduate education reported higher frequency of use and spending on cosmetic creams and showed an awareness of natural and eco-friendly cosmetics. The subject of natural and eco-friendly cosmetic creams is not something that most of the women that participated were aware of, and the CATA technique proved to be a valuable tool to discover this.