Crumbl Cookies to open in Australia after viral unofficial pop-up at Bondi Beach turned stale

US brand says it was ‘inspired’ by local fans flying in cookies from the US and selling them at the weekend – for $17.50 each

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Popular US-based brand Crumbl Cookies has announced it will fast-track plans to open in Australia, after a rogue pop-up stand in Sydney created huge hype for the company’s kilojoule-filled products.

The announcement comes after unaffiliated fans of the American company flew in hundreds of cookies to sell at a temporary store near Sydney’s Bondi Beach, charging $17.50 a biscuit. The cookies usually sell for US$4.49 ($6.67) in the US.