Crypto ads will need to carry risk warnings under new UK rules

From October, firms will also have to offer new buyers a ‘cooling off’ period before they invest

Crypto firms must warn customers they should not expect protection if their investment goes wrong and introduce a “cooling off” period for first-time investors, under new rules imposed by the UK financial watchdog.

The Financial Conduct Authority said that from 8 October firms promoting crypto products or services would need to carry a clear risk warning in their adverts.