Cuddly croissants to cute coffee cups: food-themed toys are a Christmas hit

Retailers say adults and children are snapping up food plush toys as market as a whole remains subdued

Play food is normally found in the pretend kitchens of preschoolers but this Christmas adults are queueing up to buy cutesy toy versions of favourite food and drink including croissants, slices of cake and takeaway coffees.

With food and cuteness among the pillars of social media it was perhaps only a matter of time before someone combined the two, with the tactile toys, accessories and tree decorations a surprise hit with children and adults.