Danish firm’s ‘climate-controlled pork’ claim misleading, court rules

Campaigners say decision against Danish Crown, Europe’s largest pork producer, sends resounding message

Europe’s largest pork producer misled customers with its “climate-controlled pork” campaign, Denmark’s high court has ruled in the country’s first climate lawsuit.

Campaigners argued that Danish Crown greenwashed its meat with round, pink stickers on its packaging that said pigs were “climate-controlled”, along with a marketing campaign that claimed its pork was “more climate-friendly than you think”.