‘Doesn’t my TV already do this?’: Is Hubbl a Foxtel thought-bubble or worth the trouble?

Surprisingly, Foxtel’s Hubbl makes a pretty good case for itself even if it doesn’t completely pass the sniff test

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Foxtel is set to kickstart a massive marketing blitz to promote its new streaming TV hardware Hubbl. As viewers watch the TV ads featuring Hamish Blake dancing across their screens dressed up as a Hubbl set-top box, many will be asking a not-unreasonable question: “Doesn’t my TV already do this?”

Most Australians now have a smart TV. Australia got serious about streaming TV back in 2015 with the launch of Stan and Netflix. With the general lifespan of a TV being somewhere between 7 and 15 years, it means most of Australia by now have smart TVs or have equipped their TV with a plug-in device to make their TV “smart”.

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