From the time he made the most ridiculous entrance in political history, riding down a golden escalator to spew an almost unbroken stream of anti-immigrant rhetoric, one part of the appeal of Donald Trump has been clear: He’s a racist. A misogynist. An unfettered narcissist whose wealth and connections have allowed him to cheat contractors, defraud investors, insult whoever he chooses, endanger workers, and sexually assault women.
He’s so crude he’ll talk about the size of his daughter’s breasts in a radio interview. So heartless he’ll make his disdain for prisoners of war and Gold Star parents into a campaign plank. So brazen he’ll tell obvious lies, tell a different lie five minutes later, then deny what he said on camera in front of an audience.
Trump is an unrepentant bully. That alone is enough to make him appealing to many, for the same reason third-grade bullies have henchmen.
But it’s not the big pull. The big pull, the thing that turned Trump from a clown on a gaudy yellow staircase into a nightmare in the White House, is that he holds out the same offer to his followers that he enjoys: the promise of cruelty without consequence.