‘Done with Labour and the Tories’: Reform UK attracts angry voters

The rightwing populist party could play an outsize role in the next UK election – and cost the Conservatives dearly

“A sinking ship” was how Antonia, an administrator from Middleton, described Britain at the start of 2024. That assessment, while damning, isn’t unusual, with “broken”, “mess” and “struggling” the top words used to describe the UK today. But Antonia, and her fellow focus group participants – former Conservative voters from the “red wall” seats of Heywood and Middleton, Great Grimsby and Dudley North – weren’t planning on expressing their exasperation with the state of Britain by voting Labour. Instead, they were tempted by the successor to the Brexit party – Reform UK.

Since October, Reform has enjoyed a steady rise in support, hitting 10% in some opinion polls. While unlikely to win seats of their own, by attracting former Tory voters Reform could play the role of spoiler. An analysis by the thinktank More in Common suggests that at present polling levels Reform could enable more than 30 additional Conservative losses.

Luke Tryl is the UK director of the research group More in Common