Dove and Marmite maker Unilever to be investigated in UK over ‘greenwashing’

Consumers may be misled by ‘green’ claims on some essential household products, says watchdog

Unilever, the maker of Marmite, Domestos and Vaseline, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by the company’s “green” claims on some essential household products.

The Competition and Markets Authority (CMA) said Unilever may be overstating how green certain products are through the use of vague and broad claims, unclear statements around recyclability, and natural-looking images and logos.