Easing law on marketing baby formula just helps big brands, campaigners say

Iceland boss has written to MPs claiming that changing rules would help cut prices for families

Campaigners have spoken out against proposed changes to the law that would ease restrictions on marketing baby formula, arguing that they would not help cut prices for hard-pressed families but instead give free rein to powerful brands.

The boss of Iceland, Richard Walker, has written to MPs proposing an amendment to the competition bill currently going through parliament that would remove the ban on advertising in stores, free samples, discount promotions and “any other promotional activity to induce the sale of an infant formula”.