English wine producers unlikely to adopt ‘redundant’ pint option

Environmental, economic and taste reasons cited as why makers may not take size opportunity

English wine producers look set to pass up the chance to sell wine by the pint, despite a triumphant announcement from the government that it had given them the “Brexit freedom” to do so.

In an announcement earlier this week, the Department for Business and Trade said British wine lovers would “soon be able to purchase pint-sized bottles of still and sparkling wine, as a new 568ml size is introduced to Britain’s supermarket shelves, pubs, clubs and restaurants”.