Etihad accused of misleading customers with greenwashing in ‘net zero’ ads

Complaint made to ACCC says airline’s claims of net zero by 2050 are not feasible and company intends to increase absolute CO2 emissions

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Etihad has been accused of misleading customers through advertising that spruiked its emissions reductions plans, with Australia’s consumer watchdog now considering action against the airline amid its crackdown on greenwashing.

Aviation emissions advocacy group Flight Free Australia alleged in the complaint that two Etihad advertisements that appeared on digital advertising banners during an A-League football match between Melbourne City and Adelaide United at Melbourne’s AAMI Park on 15 February last year were false or misleading.

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