EU to crack down on greenwashing with ‘proportionate’ penalties

Draft plan addresses inflated claims about products’ environmental credentials

Companies will have 10 days to justify green claims about their products or face “effective, proportionate and dissuasive” penalties, under a draft EU crackdown on greenwashing seen by the Guardian.

Inflated claims by firms about their products’ environmental bona fides have grown along with public awareness of global heating in recent years.