Fendi marks 100th year with 1920s-inspired Milan fashion week show

Art deco detailing, baguette handbags and era-defining ensembles pepper collection by artistic director Kim Jones

When a fashion brand makes it to its centenary, there are usually a plethora of important moments to reference in celebration. In the case of the Rome-based fashion house Fendi, artistic director Kim Jones has one the most illustrious fashion archives to play with.

Co-founded by Adele Fendi in 1925, who later passed the reins to her five daughters, Fendi is famed for its era-defining ensembles, pop-cult baguette handbag and artistic collaborations, most notably with Karl Lagerfeld who was the brand’s creative director for 54 years until his death in 2019.