Editor praises ‘shape-shifter’ musician and takes magazine in seemingly different direction
A wardrobe overspilling with secondhand clothing and a duo of fuzzy donkeys are just some of the more unexpected stars of Chioma Nnadi’s debut British Vogue issue.
While historically Vogue’s September issues are the biggest, attracting a manifold of new season advertising from luxury brands, Nnadi’s highly anticipated debut has resulted in the highest ever print revenue for an April issue. It will land with a hefty thud on subscribers doormats on Saturday while non-subscribers can lug it off shelves from Tuesday.
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