Google earned $10m from ads misdirecting abortion seekers to ‘pregnancy crisis centers’

Study finds the search giant has profited since Roe was overturned from anti-abortion groups buying misleading search terms

Google has made millions of dollars in the last two years from advertisements misdirecting users who were seeking abortion services to “pregnancy crisis centers” that do not actually provide care, according to a new study.

The tech giant has taken in an estimated $10m in two years from anti-choice organizations that pay to advertise such centers alongside legitimate results on the Google search page, according to a new report from the Center for Countering Digital Hate (CCDH), a nonprofit group that conducts misinformation research. Its study, published on Thursday, estimates that the search results have reached and potentially misled hundreds of thousands of users.