Greggs to ‘verge on the decadent’ in Christmas fine dining stunt

Bistro Greggs to reimagine favourites such as the steak bake with ‘Parisian inspiration’ – and price hike to match

You’ve eaten the sausage roll and possibly bought the Primark T-shirt but now the formerly no-frills baker Greggs has upped the ante with its guerrilla marketing this Christmas by debuting a “fine dining” offering.

Bistro Greggs is marketing itself as a high-end restaurant where steak bakes will be served under silver cloches and you can sip £9.50 cocktails inspired by jam doughnuts.