Six regional towns have been left reeling after the festival cancelled just eight days into ticket sales. What’s behind the change in consumer behaviour – or was it a lineup issue?
The sudden cancellation of one of Australia’s largest touring regional music festivals will have “a profound ripple effect” on the towns that had planned for it, and has prompted calls on the federal government to establish a support package for live music.
On Wednesday, organisers of the Groovin the Moo festival, Cattleyard Promotions, announced they were cancelling all six regional festivals, just eight days after tickets had gone on sale.
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