10 months ago
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Exclusive: Researchers say producers of alcoholic drinks ‘intensively using’ health claims in efforts to reverse declining consumption
The alcohol industry is targeting health-conscious younger Australians with nutritional claims such as “low calorie”, “low sugar” and “gluten free” appearing on half of pre-mixed alcoholic drinks, according to new research.
In the first study to assess how frequently health claims are used by the alcohol industry, researchers analysed 491 pre-mixed products found in three major retailers (Dan Murphy’s, Liquorland, BWS) in Sydney.
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