Higher stout consumption driven by female drinkers and low alcohol options

New flavours and desire for more choice by craft ale movement saw stout consumption in UK increase by 23% between 2021 and 2022

Stout, sometimes thought of as the drink of older men in pubs, is finding a diverse audience – and it’s not just Guinness that’s boosting sales.

The beer, part of the ale family and usually a very dark colour, is attracting a range of consumers, including young women, drawn in by new flavours and lower alcohol options.