Holland & Barrett trains 600 women’s health coaches to give in-store support

Retailer says it is filling advice gap on subjects such as menstruation and hormones amid wellness-focused revamp

It used to be known mainly as a destination for dried fruit and vitamin tablets but now women can get advice on period pain, mood swings and sleep while shopping in Holland & Barrett.

The retailer has trained 600 staff to act as women’s health coaches after its research revealed demand for broader support on hormonal and menstrual issues, with menopause the “tip of the iceberg”.