These are the arguments spun by big beef titans to persuade consumers that meat eating has negligible impact on the planet
It’s a hard, unpalatable, disorienting truth: if we’re serious about avoiding the worst scenarios of the climate crisis, people – particularly those who live in wealthier nations – need to consume fewer animal products.
But for the corporate titans who stand atop the nearly trillion-dollar global meat industry, this modest change represents an existential threat, which is why they’re spinning the truth about the full climate impacts of animal agriculture.
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