How a TikTok clip led demand for 177-year-old sourdough starter to rise

8 months ago 32

US enthusiasts who follow the tradition of sharing dough are now receiving about 1,000 requests a week, up from 30 to 60

“There’s an old pioneer tradition” dating from the earliest days of the colonisation of the US west, says Mary Buckingham, “that you shared your bread starter with anyone who asked.”

Which was all very well until TikTok came along.

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