How much is that Frosty? Wendy’s to trial Uber-like surge pricing

Fast-food chain’s CEO announced the plan – which will utilize ‘AI-enabled menu changes and suggestive selling – in an earnings call

The price of a Dave’s Double could, well, double depending on the time of day after Wendy’s announced it would begin to trial surge pricing, in a development likely to be closely watched by other service and retail firms as the price of a burger becomes dependent on demand.

The restaurant industry publication Nation’s Restaurants News reported earlier this month that Wendy’s CEO, Kirk Tanner, announced the plan in an earnings call.