‘I’m just here for the selfie’: the mirror reflecting Rome’s TikTok visitor boom

Thousands flock to Chiesa di Sant’Ignazio di Loyola and other former hidden gems just for photo ops

There are two entrances for visitors to Chiesa di Sant’Ignazio di Loyola, a prominent 17th-century church in central Rome that has an illustrious baroque facade.

The one on the left is for those seeking to soak up its history and artistic treasures, or perhaps light a candle and have a moment of reflection. The one on the right is for those seeking to capture their reflection in what has become known as “the best selfie mirror” in Rome.