Italian influencer investigated over Christmas cake charity scheme

9 months ago 22

Prosecutors say consumers duped into believing they were helping Turin hospital by buying cake endorsed by Chiara Ferragni

One of Italy’s most powerful influencers said she was feeling “calm” after being placed under investigation for fraud in a case linked to a Christmas cake charity initiative.

Prosecutors in Milan opened an investigation into Chiara Ferragni, who in more than a decade as a fashion influencer has amassed an estimated €40m fortune and 29.5 million followers, after she was fined €1m by Italy’s anti-trust authority in December.

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