Labour’s attack ads risk painting Starmer as just another politician

Messaging on law and order has racist undertones, say critics, and could scupper the party’s efforts to appear to offer a ‘fresh start’

The controversy surrounding Labour’s attack advert suggesting Rishi Sunak does not support jailing child abusers dominated the headlines over the Easter break, drawing furious criticism from both the left of the party and the Conservatives.

Labour officials have insisted that the shock tactic was helping their message to cut through, putting the Tories’ poor record on crime under the spotlight. But that was not the experience of candidates doing canvassing ahead of the local elections.