Labour to take aim at Sunak’s leadership on cost of living crisis

Party will continue to single out PM, after campaign ad last week that led to accusations of ‘dog-whistle’ politics

Keir Starmer will shift his aim this week on to Rishi Sunak’s role in presiding over the cost of living crisis after days of anger over Labour’s crime campaign.

The party will continue to single out the prime minister in the minds of voters, claiming “his fingerprints are all over their struggling household budgets”, as part of an attempt to hold Sunak – still seen by some as a change of the Tory old guard – personally accountable for 13 years of Conservative failures.