5 months ago
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Pat McFadden says appealing to Tory voters is ‘the difference between losing and winning’
Good morning. Westminister is still waiting for the formal announcement about the date of the general election, but voters will have noticed that the campaign is already well underway and today we are getting a landmark moment; the formal unveiling of the Labour party’s doorstep, retail offer – the six pledges it will prioritise in the short campaign. Pippa Crerar has the story here.
The Labour promises are very similar to the pledge card used by Tony Blair and New Labour in 1997. At the time this was seen as an innovative, and successful, campaign tactic. Labour is not calling this version a pledge card – as Pippa explains in her story, the party thinks voters are more wary of “pledges” from politicians than they were in the Blair era – but in practice it is the same thing.
What it says about the party is that it’s changed, and that there are perhaps people looking at it today in a different light.
And I have an obvious message for listeners, and for anyone thinking of voting at the next election. We will not win the next election just by appealing to the people who always voted labour.
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