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In the world of PR, grassroots activism describes community action for or against a project or policy. Astroturfing, by contrast, is when industry-backed PR professionals use actors to pose as local activists, because media outlets treat normal people protesting differently than corporate-sponsored spokespeople. This distinction is rarely so cut and dry, though. By Climate Denier […]
The post Latest anti-wind spokesman demonstrates how Grassroots become Astroturf appeared first on Red, Green, and Blue.
