‘Lovers and myGov-ers’: the best and worst Valentine’s Day PR stunts

Roses are red, violets are blue, if you’re cashing in on the love, the joke may be on you

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Valentine’s Day is all about love and romance and letting your special person know how much you care. Or is it? For most proficient publicists, it means just one thing: the chance to promote your product, no matter how tangential the connection to the celebration of love.

For the PR savvy it’s about tapping into the $485m Australians are estimated to spend on Valentine’s Day this year, according to Roy Morgan. But some have only succeeded in banking internet reactions.