Lufthansa’s ‘green’ adverts banned in UK for misleading consumers

Airline claim that it was protecting the world’s future is latest ad to fall foul of ASA rules

An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying.

The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”.