News Corp Australia publishes lottery promotions presented as news stories about winners

Media giant is paid for publishing the articles and receives a share of ticket sales through links on the page

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News Corp Australia has published multiple articles by staff writers presented as news about lottery winners but which are advertising products paid for by the lottery and lifted from its promotional material.

The media company earns revenue from publishing the articles and receives a share of the ticket sales through the links, but the articles were not marked as advertorial.

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