‘News on Facebook is dead’: memes replace Australian media posts as Meta turns off the tap

5 months ago 48

Analysis of Facebook data finds engagement with news is at an all-time low – due at least in part to changes to Meta’s algorithms

Meta has refused to enter into new deals with Australian media publishers for the use of their content on Facebook, leading to fears it may again implement a ban on news content appearing on the platform. But an analysis of Facebook data suggests engagement with posts from news organisations is already at an all-time low, as memes fill the space.

Meta has argued that news makes up just 3% of what people engage with on its services.

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