No 10 plans ‘five priorities’ campaign despite civil service concerns

Exclusive: plan to bolt Rishi Sunak’s five pledges to voters on to a range of campaigns seen as too political within Whitehall, source says

No 10 is planning a multimillion-pound taxpayer-funded campaign to promote Rishi Sunak’s “five priorities”, despite some within the civil service having questioned whether it was too political.

No 10 has been in discussions for months about a campaign from the government communications service supporting Sunak’s missions, on which he has based his prime ministership – halving inflation, expanding the economy, reducing debt, cutting waiting lists and stopping small boats crossing the Channel.